Why does Roger Montgomery love iSentia?
Whilst ISD only recently listed on the ASX, as a business it has been around for 32 years in Australia. Previously known as Media Monitors, the company offers media and social media monitoring for individuals and companies. In Australia, ISD has captured 90 per cent market share. The company has 28% market share in Asia, five times more than their greatest rival. Their Top 50 clients have been with them for 11 years.
Roger also answers a viewer question: If Roger likes iSentia, why is it rated C2 by Skaffold.